Warzone is a great example, featuring Operator skins such as Billy the Puppet from Saw, Judge Dredd, and John Rambo. These characters are almost always available for a limited time, further incentivizing players to buy them right away.įortnite’s success with licensed characters has caused other games to borrow the idea. Since Fortnite is free, it’s easy to justify spending $10 or $20 on your favorite character skins, which typically come with other cosmetics like emotes, loading screen art, and gliders. This gives the game wide appeal, enticing players to spend money. At this point, Fortnite has probably included a character you like, whether it be from Star Wars, Marvel, DC, or The Walking Dead. The game has featured dozens of recognizable heroes and villains like Spider-Man, Batman, Darth Vader, Lara Croft, Master Chief, and Kratos. Epic Gamesįortnite’s cosmetics themselves have drawn a crowd, giving players a slew of licensed characters from beloved franchises. It’s clear this monetization strategy has been lucrative for Epic Games, leading to over $9 billion in revenue from 2018 to 2019 alone.įortnite’s lengthy list of licensed characters includes Spider-Man, Wolverine, Batman, and countless others. The idea caught on, leading to many other developers borrowing the idea for games such as Apex Legends, Call of Duty: Warzone, and Destiny 2 - all of which are free-to-play, just like Fortnite. As players earn XP from matches, they level up the Battle Pass, offering a rewarding sense of progression.Īlthough the idea of a Battle Pass wasn’t created by Epic Games, Fortnite certainly popularized it. To drive revenue, Epic Games added a Battle Pass, which is updated seasonally, typically costing around $10 or so, giving players access to limited-time cosmetics and in-game currency. Then, Fortnite came along, giving players a robust multiplayer offering without forcing anyone to spend money, instead, featuring optional cosmetics that did not impact gameplay whatsoever.
Players were fed up, as companies were squeezing every last dime out of them, leaving a sour taste when trying to enjoy certain multiplayer experiences. While live service games were certainly plentiful in 2017, they often utilized outdated monetization tactics, which required players to buy a base game, any additional DLC, and even extra microtransactions in order to experience everything possible. Fortnite’s free-to-play model took the video game industry by storm.
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